Baker McKenzie IPG
Baker McKenzie FenXun
We were engaged by the law firm, Baker McKenzie to create engaging graphics and messaging, unlike that of a law firm and more like that of an art gallery, for their Intellectual Property Practice Group to announce the granting of their full license to advise on patents, copyrights and trademarks in Mainland China. We used the theme of Chinese inventions, representing them graphically as patent application diagrams.
Project Details
Solution
Visualise intellectual property practice and concepts with engaging graphic design
Use ancient Chinese inventions to tie the concept of intellectual property and Chinese culture to one another
Consider formats and media such as art printing and postcard format, which are both unusual for the legal industry and reflect the creative nature of the legal area.
Clearly convey messaging whilst adhering to Law Society requirements and standards
Year: 2019
Location: Hong Kong
Task: Graphic Design
Team Members:
Graphic Design: Billy Potts