Camel Vacuum Flasks
Wei Yit Vacuum Flask Mfy
Camel has manufactured vacuum flasks in Hong Kong since 1940. Its products are an iconic part of Hong Kong’s visual culture. Due in part to the decline of Hong Kong manufacturing, Camel struggled to develop for modern times. On the occasion of their 75th anniversary, we were tasked with modernising the brand, developing and updating their product lines while preserving heritage designs and recording their history for posterity.
Project Details
Solution
Document and preserve history via interviews and cataloging photographs
Interview and record key people to gain several perspectives
Create a new identity for the company which references its heritage whilst giving the freedom to create modern products allowing the brand to evolve rather than remain purely nostalgic
Set out a roadmap for future products and company direction
Year: 2014 - 2018
Venue: Kowloon Bay, Hung Hom, San Po Kong
Task: Document history and revamp heritage brand
Team Members:
Project Manager, Copywriter, Documentation, Graphic design: Billy Potts
Additional Graphic Design: Linda Huang
Videography: Thomas Lee