Camel Poster-02.png

Camel Vacuum Flasks

Wei Yit Vacuum Flask Mfy

Camel has manufactured vacuum flasks in Hong Kong since 1940. Its products are an iconic part of Hong Kong’s visual culture. Due in part to the decline of Hong Kong manufacturing, Camel struggled to develop for modern times. On the occasion of their 75th anniversary, we were tasked with modernising the brand, developing and updating their product lines while preserving heritage designs and recording their history for posterity.

Project Details

Solution

  • Document and preserve history via interviews and cataloging photographs

  • Interview and record key people to gain several perspectives

  • Create a new identity for the company which references its heritage whilst giving the freedom to create modern products allowing the brand to evolve rather than remain purely nostalgic

  • Set out a roadmap for future products and company direction

Year: 2014 - 2018

Venue: Kowloon Bay, Hung Hom, San Po Kong

Task: Document history and revamp heritage brand

Team Members:

Project Manager, Copywriter, Documentation, Graphic design: Billy Potts

Additional Graphic Design: Linda Huang 

Videography: Thomas Lee