Project Details
Solution
Document and preserve history via interviews and cataloging photographs
Interview and record key people to gain several perspectives
Create a new identity for the company which references its heritage whilst giving the freedom to create modern products allowing the brand to evolve rather than remain purely nostalgic
Set out a roadmap for future products and company direction
Year: 2014 - 2018
Venue: Kowloon Bay, Hung Hom, San Po Kong
Task: Document history and revamp heritage brand
Team Members:
Project Manager, Copywriter, Documentation, Graphic design: Billy Potts
Additional Graphic Design: Linda Huang
Videography: Thomas Lee