Cathay Pacific Premium Economy Amenities Kit
Cathay Pacific Airways Ltd.
This was a project for our clients, Zixag and Formia, who were to produce Cathay Pacific’s premium economy class amenities kit. The challenge was to create a compact and suitably premium pouch that speaks to Cathay Pacific's brand values in promoting Hong Kong and its culture whilst being sturdy enough to use long after any flight. The resulting pouch showcased graphics based on the cartoon, Tian Tian Xiang Shang, by Hong Kong artist, Danny Yung.
Project Details
Solution
Create a practical, sturdy and waterproof amenities kit within budget
Make it reflect Cathay Pacific's emphasis on Hong Kong culture
Design a set of graphics, based on work by Danny Yung, to go with the kit
Year: 2016
Location: Hong Kong
Task: Product Design, Graphic Design
Team Members:
Artist: Danny Yung
Graphic and Product Design: Billy Potts