INK Cafe - Hong Kong Museum of Art
Woolly Pig HK
Woolly Pig HK engaged us to create a brand and visual identity system for its exciting collaboration with the newly opened Hong Kong Museum of Art. Taking inspiration from modern Australian cuisine the café serves fresh seafood, cold beer and premium coffee on the Avenue of Stars.
Project Details
Solution
Created a compelling and fun visual identity system
Visual identity system had to be bilingual and pictogram based
In line with the museum’s requirements, branding had to be comprehensible regardless of whether the audience could speak English or Chinese
Café’s identity built off of but was distinct from the museum’s identity preserving cohesiveness but presenting a separate experience
Worked closely with interior designers and production to ensure seamless implementation of design into the physical environment
Year: 2019
Location: Hong Kong Museum of Art
Task: Branding and Graphic Design
Team Members:
Graphic Design: Billy Potts