Young Master Invitational Beer Festival
Young Master Ales
Young Master Ales is one of Hong Kong’s best breweries and in 2019 they held their second international beer festival inviting fellow craft breweries from all over the world to showcase their best in Hong Kong. We were engaged to create a visual identity system for the festival which is consistent with but distinct from Young Master’s main branding.
Project Details
Solution
Created a distinct festival visual identity that remains consistent with Young Master’s brand
Apply visual identity system across all festival touch points including publicity material, wayfinding, decorative elements, merchandise etc.
Work with participating breweries to manage their brand assets and incorporate them into festival brand collateral
Year: 2019
Location: Heritage House 1881, Hong Kong
Task: Branding and Graphic Design
Team Members:
Graphic Design: Billy Potts